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Getting Started with Social Media Automation

Last updated Jan 2, 2026

Social Media Automation is a fully-featured marketing suite that lets your clients schedule posts, generate AI captions, run RSS-driven auto-posting, and manage media across Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, and more. Each client gets an isolated, private dashboard — branded as yours.

What clients can do

  • Schedule posts across multiple social accounts and platforms from one calendar
  • Generate AI content — captions, hashtags, full posts — using built-in AI templates
  • Run AI publishing campaigns — set a tone, topic, and schedule, the AI auto-publishes
  • Bulk-upload posts from CSV with media for high-volume scheduling
  • Auto-post from RSS feeds — pull from a blog or news site automatically
  • Browse and download royalty-free media — built-in stock photo/video library
  • Save reusable captions in a personal library
  • Watermark images automatically with brand logo or text
  • Organize team access — invite team members to collaborate on the same account
  • Group accounts for faster cross-posting (e.g. "All Real Estate Clients")
  • Manage proxies for advanced multi-account use

Why this beats Buffer / Hootsuite for resellers

  • Fully white-labeled — clients see your brand, not Buffer's
  • AI is built-in — no separate Jasper/ChatGPT subscription needed
  • Wholesale margin lets you undercut Buffer pricing while keeping healthy retail margin
  • Team collaboration built-in — same plan, no per-seat upcharge

Who buys this

  • Solo content creators who post across 4–5 platforms and need scheduling
  • Small agencies managing 5–50 client social accounts
  • Local businesses too small for an in-house social manager but committed to consistent posting
  • E-commerce stores using social as a primary acquisition channel

Reseller pricing model

  • Wholesale: $15/mo, with quarterly/biannual/annual discounts
  • Retail strategy: $29–$59/month is the sweet spot. Most clients compare against Buffer ($15–$100), so anything under Buffer's mid-tier feels reasonable.
  • Best on annual — push annual upfront ($299–$499 retail) for the best margin and lowest churn

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