Pricing and Communication

Web design margins are some of the highest on the platform — but only if you understand the cost model and how to communicate timelines. This page covers both.

Wholesale cost breakdown

• Base cost: $50
• Home: +$50 (required)
• Standard topics (About, Products, FAQ, Blog, Testimonials, Gallery): +$50 each
• Contact Us: +$25
• Portfolio: +$75
• Additional Topics or Custom Functionality: +$200 each

Typical wholesale totals

Retail pricing strategy

• Anchor by industry, not topics. Local businesses don't care that they're getting "5 topics" — they care about getting "a complete website for my plumbing business."
• Charge in tiers — Starter ($499), Standard ($999), Premium ($1,999) — clients pick the one in the middle. The bundling hides the per-topic math.
• Highest-margin clients are local service businesses — plumbers, electricians, landscapers, dentists. They expect $1,500+ from any agency and have the budget.
• Lowest-margin clients are tech-savvy founders comparing prices on Fiverr. Don't chase those — they'll churn on the first revision request.

Communication during the build

Typical timeline

Most builds complete in 7–14 business days from order. Larger custom builds can take 3–4 weeks. The team gives a specific ETA after reviewing the brief.

Stages you'll hear about

1. Brief review — team confirms the brief is complete; asks for clarifications if needed
2. Design draft — initial layout and color application; you (or the client) review and approve direction
3. Content build — copy and images placed, topics filled out
4. Functional setup — forms, e-commerce, integrations wired up
5. Final review and handover — site goes live on the client's hosting; you get a "build complete" notification

Setting client expectations

• Tell the client to budget 2–3 weeks from order — gives buffer for revisions
• Confirm the client has logo, brand colors, and basic content ready before you submit the order — speeds delivery 30%+
• If the client wants to see "the design before it's built," manage expectations — we work in WordPress, not Figma. Drafts are real pages, not mockups.

Best practices

• Don't accept vague briefs. "Make it look professional" produces revision cycles. Insist on at least one reference site and brand colors before submitting.
• Stage the payments. Charge 50% on order, 50% on delivery. Reduces refund risk if the client ghosts.
• Upsell after delivery. Hosting renewals, SEO, ongoing content — first-site clients are warmest leads for monthly services.